NEWS25 May 2016
US – Tech consumer research company Survata has announced the release of a Beta version of its Segment Surveys in partnership with audience data provider, Krux.
The company said the new product is aimed at marketers looking to study niche audiences and allows them to target research to ‘second’ and ‘third’ party data segments.
Chris Kelly, CEO of Survata, said: “We’re finally letting research teams and ad teams speak the same language. Segments Surveys means the audience interviewed in the research efforts is the same audience reached by an ad campaign.”
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