The new office will serve clients based in Asia, as well as working closely with Sundance London to strengthen the company’s depth and quality of insights in the region.

Jessica Bower, account director for Sundance Singapore, commented: “We see our Singapore base as an extension of Sundance in London, and are excited to be able to offer clients in Asia closer access to Sundance’s excellence in defining the strategic insights that can really make a difference to their brands.”