Streetbees and TeakOrigin partner on fresh produce study

TeakOrigin develops food quality assessments to measure the nutritional value of fresh fruits and vegetables and aims to establish a standard way of measuring nutrition.

Founded in 2017, the company’s previous analyses in the US are reported on its TeakOriginGuide. Its assessments cover nutritional content, grocer quality, and consumers’ perceptions about quality.

Through the partnership, Streetbees will collect and analyse produce bought in UK supermarkets and from online retailers using TeakOrigin’s platform and technology.

Initial retailers include Tesco, Sainsbury’s, Morrisons, Waitrose, Asda, Amazon Fresh, Aldi, Lidl and Ocado. Streetbees will collect and share data weekly with TeakOrigin. 

Streetbees will also use its chat-based app and platform to study the drivers of purchase and consumption for fresh produce.

Brent Overcash, chief executive and co-founder, TeakOrigin, said: “A standard way to measure nutrition sounds like something that should already exist in 2020 but the reality is it doesn’t yet, and people are making choices about the foods they eat every day unaware of whether what they are paying for is healthy, and if the diet app they are using is based on nutritional labelling data that can be 20 years old.”

Tugce Bulut, chief executive and founder, Streetbees, said: “Understanding the role nutritional values play in consumers’ purchasing and consumption choices has never been more important and we’re thrilled to be working with TeakOrigin to do this.”