Raja (pictured) previously spent seven years at Kantar, most recently as a director, leading a team of consultants. Prior to Kantar, he was head of sales and marketing at Suncrest Drinks.

At Streetbees, Raja will lead the company’s client strategy division, responsible for understanding and developing approaches to client issues.

Tugce Bulut, chief executive and founder at Streetbees, said: “Having worked both brand-side and agency-side gives Rishi a truly unique understanding of the consumer landscape. His expertise and passion for the industry makes him the perfect addition to the team and will help us take the company to the next stage.”

Streetbees recently appointed Omid Ashtari as chief operating officer and announced plans to expand the business in North America.