The new office will be led by Antoine Harary, the agency’s director for Continental Europe, who will move to Belgium from the firm’s Paris premises.

StrategyOne said that the new office will offer clients in Brussels public affairs insight, public affairs measurement such as influence benchmarking and reputation audits, studies on public policy impact and thought leadership.

Laurence Evans, the firm’s president said: “Antoine brings a deep understanding of how to use research as a catalyst to engage thought leaders, policy makers and media together with clients to identify and measure policy shaping opportunities.”

Harary added: “Our presence in Brussels reinforces our positioning on public affairs research and will help us capitalise and further develop the tight relationship we have with a network of EU officials and influencers.”