Writing on his website, Miller says he plans to offer a “diverse” range of services, from workshops through to consumer insight and trends application, project development and traditional creative and campaign planning.

“The name reflects what I aim to do – to apply my planning experience through new creative approaches that help fundraisers and marketers take a fresh approach to their strategic planning activities, so they’re far better equipped to cope with all the complexities today’s consumer world is going to throw at them,” said Miller.

He is a former planning director at agencies Whitewater and WWAV Rapp Collins. The new business counts Cancer Research UK as a client, and Miller says he is also working with Canadian fundraising consultancy Harvey McKinnon Associates.