NEWS26 January 2021

Strat7 bolsters senior marketing team

News People UK

UK – Marketing and consumer analytics consultancy Strat7 has expanded its sales and marketing team, including appointing Giles Darby as group commercial director.

STRAT7_Giles Darby_crop

Darby (pictured) will be charged with creating Strat7’s commercial strategies. He previously worked at Kantar Media, Touchcast, Global Media & Entertainment, and Virgin Radio.

Richard Morland has also joined Strat7 group marketing director, and will lead the company’s overall marketing and brand awareness strategies. His prior roles include marketing positions at GfK and 1E.

Also joining the marketing team is Oliver Gwynne, who has taken on the role of content and digital marketing manager, joining from international consulting firm Proservartner.

Strat7 has grown significantly in recent years, and owns operating companies Strat7 ResearchBods, Strat7 Bonamy Finch and recently acquired Crowd DNA.

Barrie Brien, chief executive of Strat7, said: “We continue to invest in all areas of the business and believe now is the right time to build up our sales and marketing function to help deliver on our growth strategy.”