NEWS7 July 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS7 July 2021
UK – Marketing and customer analytics consultancy Strat7 has developed an unstructured data analysis service, strat7.ai.
The service uses natural language processing (NLP) and machine learning to analyse unstructured online data from forums, search, social, review sites, client sales and behavioural data sets.
It can be used to support trends forecasting, segmentation, brand positioning, customer experience, comms and innovation.
Matilda Andersson, group managing director at Strat7 Crowd DNA (pictured), is leading the development of the service.
Andersson said: “Despite advances in technology, brands are still struggling to extract meaningful insight out of unstructured data. One of the ways we’re using strat7.ai is to help our clients identify emerging, often ‘invisible’ cultural signals within bigger cultural trends.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
Related Articles
The world's leading job site for research and insight
Resources Group
Qualitative Senior Research Executive – Retail – Insight Consultancy
£30–35,000 + good benefits
Three Hands Insight
Social Insight Consultant
c. £45k plus profit share scheme and healthcare
Entain
Consumer Insight & Market Research Executive
TBC
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments