Strat7+ hires MD

Dufwenberg (pictured) will be based in Stockholm and work on expanding the business, which focuses on global marketing and customer analytics.

Before joining Strat7+, Dufwenberg was partner at brand and innovation agency Pond, which was acquired by PwC in 2017.

Following the acquisition of Pond, Dufwenberg led PwC’s Sweden customer strategy team, focusing on customer-led transformation.

Martin Hörnqvist, chief executive at Strat7+, said: “We’re delighted to have Björn on board to further bolster our senior team at Strat7+.

“He brings a wealth of experience in customer-centricity and a strong background in sales, marketing and operations to help our clients put strategies into action.”