The service, called Specialist Audiences, uses proprietary technology and AI combined with human judgement to identify, verify and manage research participants, with participants vetted to make sure they are relevant to a project and authentic.

Strat7 Audiences has also appointed Tom Francis as head of Specialist Audiences, who was previously director of research at Serrula Research.

Francis said: “I’m excited to bring Specialist Audiences to our clients and build on the group’s ecosystem.

“By combining rigorous human verification with Strat7’s AI and data capabilities, we’re ensuring data integrity for our clients so they can access voices that deliver genuine strategic impact.”