In his new role, Jeyachandran (pictured) will focus on building relationships with global enterprise clients and will work closely with the managing directors of Strat7’s agencies, as well as a key focus on the company’s AI Innovation Lab.

Prior to taking on the role of group managing director, Jeyachandran was group managing director at Start7 Incite.

Strat7 group includes the agencies Strat7 Advisory, Strat7 Audiences, Strat7 Bonamy Finch, Strat7 Crowd DNA, Strat7 Incite, Strat7 Jigsaw and Strat7 Researchbods, with offices in London, Amsterdam, Chicago, Leeds, Los Angeles, Melbourne, New York, San Francisco, Singapore, Stockholm and Sydney.

Barrie Brien, chief executive at Strat7, said: “Since joining Strat7, Pranay has been instrumental in building deeper partnerships with global clients across a range of industry sectors.

“His leadership will bring our agencies even closer together, strengthening collaboration and helping clients access the people, expertise and technology they need to turn change into commercial success. His vision, commercial acumen and collaborative spirit will help drive the next chapter of growth for Strat7.”

Jeyachandran added: “Our clients are facing disruption on every front. What excites me most about my new role is bringing together the incredible and diverse talent at Strat7 – the expertise of trusted advisers, deep human understanding and the power of AI-driven solutions – to help our clients turn this disruption into opportunities through confident, faster decision-making.”