Nucleus will bring together a number of AI agents within the company alongside work from Strat7 consultants to help in the generation and delivery of insight.

The company said that Nucleus had been developed over the past two years by Strat7 insight, data science and engineering teams in collaboration with brands.

Nucleus projects would combine proprietary AI agents with human oversight, with AI handling various insight processes, while interpretation of data, strategy and recommendations are handled by human consultants.

The platform uses three types of AI agent: design agents, focused on discussion guides and hypothesis generation; discovery agents, which moderate conversations and conduct desk research at scale; and impact agents, which focus on presentations, segmentation data and building chatbots to democratise insight.

Jonathan Clough, chief operating officer at Strat7, said: “Nucleus is our AI hub – a suite of proprietary AI agents and technology that work alongside our consultants, not instead of them.”