The platform uses AI for digital asset management, multi-channel publishing and content analytics, so that marketers can create the best visual content for customers to influence buying behaviour and increase engagement.

The company said Aura’s AI is modelled on the human brain and can be tailored to a brand’s specific needs and business goals. As more content gets analysed, Aura becomes increasingly brand-specific, intelligent and human-like; gaining the ability to predict what content should be used on specific channels for maximum impact.

Alex Vaidya, CEO and co-founder of StoryStream said: “Today’s customer are ultra-connected, looking for instant gratification and searching for high-quality personalised purchasing experiences from brands. Marketers need innovative technologies that can understand and predict human behaviour, identifying what type of content will increase conversions and generate customer loyalty. This is a perfect application of AI."