NEWS9 February 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Content marketing platform company, StoryStream, has created Aura, an artificial intelligence (AI) brain for brand building.
The platform uses AI for digital asset management, multi-channel publishing and content analytics, so that marketers can create the best visual content for customers to influence buying behaviour and increase engagement.
The company said Aura’s AI is modelled on the human brain and can be tailored to a brand’s specific needs and business goals. As more content gets analysed, Aura becomes increasingly brand-specific, intelligent and human-like; gaining the ability to predict what content should be used on specific channels for maximum impact.
Alex Vaidya, CEO and co-founder of StoryStream said: “Today’s customer are ultra-connected, looking for instant gratification and searching for high-quality personalised purchasing experiences from brands. Marketers need innovative technologies that can understand and predict human behaviour, identifying what type of content will increase conversions and generate customer loyalty. This is a perfect application of AI."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Senior Quantitative Consultant (RM/AD) – Strategic Growth Consultancy
£45 – 65,000 + Bens
Hasson Associates
DP Analyst
£30000–38000
Resources Group
Associate Director – Consultancy in Customer Experience & Engagement
£45–55,000 + great benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
@TweetMRS #inclusion Pledge: https://t.co/sB30M7Bfsh The pledge has already been signed by 94 companies . But we… https://t.co/LjmQPASCtk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments