NEWS27 September 2013

Stagnito Media buys Carbonview Research

M&A North America

Consumer packaged goods (CPG) industry publisher Stagnito Media has acquired CPG market research and analysis firm Carbonview Research.

Carbonview Research specialises in rapid-response, custom, primary market research and analysis for CPG manufacturers, retailers, and agencies, and Stagnito said it’s ability to quickly deliver effective solutions to complex research challenges was a significant complement to Stagnito Media’s information-based portfolio of products and services.

In return, the acquisition aims to further strengthen Carbonview’s organisational commitment to providing research in compressed timeframes, allowing brands the ability to make critical business decisions faster.

“As retail markets and shopper behavior become increasingly complex, the insights provided by Carbonview Research will become ever more important,” said Harry Stagnito, President and CEO, Stagnito Media. “This is a perfect fit for our current research capabilities, and the acquisition continues our investment in extending our value to the retail market.”