NEWS7 July 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— The merger of sample providers SSI and Opinionology under the SSI brand has been finalised, after the deal won the approval of US regulators.
Kees de Jong, who will continue as CEO of the new SSI, said: “We are excited by the powerful synergies we see in the Survey Sampling and Opinionology services – and thrilled the approval gives us the opportunity to unleash the full potential of our combined offerings.”
David Haynes, CEO of Opinionology, who will become president and COO of the new business, said: “By uniting two global leaders, we not only can offer the most innovative and comprehensive portfolio but also the strongest and most dedicated service.”
Charles Gottdiener of Providence Equity Partners, which owns the majority of SSI, will serve as chairman, while SSI’s current chairman Simon Chadwick will keep a seat on the board.
Financial terms of the deal have not been disclosed but an SSI spokesperson described it when it was announced last month as a “combination of equals”. From the point of view of panel members, SSI and Opinionology will retain their current branding.
The combined company will have 1,300 employees in thirty offices around the world.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research Exec (Qual and Quant) – Consumer and Behavioural Science
£25,000–£28,000 + Benefits
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Spalding Goobey Associates
Associate Director – Quant– Something a little different where you can make a real difference
£45,000 – 55,000 + bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments