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NEWS24 February 2016

SSI and Amtrak launch loyalty programme

B2B New business News North America Travel

US – Data solutions and technology research company SSI and Amtrak have created a new loyalty programme called Survey Points Club for members of the Amtrak Guest Rewards.

Amtrak will provide SSI and its clients with access to travellers which cover a wide range from executive business professionals to hard-to-reach influencers.

Amtrak Guest Rewards members who enrol with Survey Points Club will earn points by participating in surveys and sharing their opinions. The points can be redeemed for rail travel, entertainment, car rentals, hotels and gift cards.

Bob Fawson, SSI chief product officer, said: “For SSI, working with Amtrak is yet another significant step in fuelling the high-powered engine of the fastest-growing B2B panel in the world. It will enhance SSI’s growing global B2B inSSItes solution.”

@RESEARCH LIVE

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