Sporting merger for Repucom and Immagine
The Milan-based business will be absorbed into Repucom and rebranded as Repucom Italia, according to a statement.
“We have had a close working relationship with Immagine & Sport in the area of media research for many years and it was a logical next step to integrate them into our group,” said Marcel Cordes, president of Repucom Europe.
“Italy is a key market in global sports and I believe this move is a strong sign of our commitment there. Our objective is not only to be the market leader in our field, but also a thought leader in sports and entertainment research and this expansion is another step towards achieving that level of recognition.”
The current management structure of Immagine & Sport will stay the same, Repucom said, with Marco Nazzari as managing director of the rebranded Repucom Italia.
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