Sporting merger for Repucom and Immagine

The Milan-based business will be absorbed into Repucom and rebranded as Repucom Italia, according to a statement.

“We have had a close working relationship with Immagine & Sport in the area of media research for many years and it was a logical next step to integrate them into our group,” said Marcel Cordes, president of Repucom Europe.

“Italy is a key market in global sports and I believe this move is a strong sign of our commitment there. Our objective is not only to be the market leader in our field, but also a thought leader in sports and entertainment research and this expansion is another step towards achieving that level of recognition.”

The current management structure of Immagine & Sport will stay the same, Repucom said, with Marco Nazzari as managing director of the rebranded Repucom Italia.