Alongside TV Dailies, which he has led for the past five years, Spergel will now be in charge of the development of other new products for the TV industry.

Before joining Ipsos Spergel was director of primary research at Lifetime Entertainment Services.

He said: “In a world where hundreds of networks with limited budgets are competing for the same fickle audience with multiple viewing options, television executives face enormous challenges. It is through insightful research and strong partnerships that our clients are able to make the tough decisions.”