Socialbakers launches combined social media analytics solution

Socialbakers’ data set powers benchmarking, as well as offering a content library for marketing inspiration. By combining analytics with historical performance data, the Socialbakers Suite makes recommendations such as suggestions for when to post content for maximum impact, and the best content to achieve maximum return on investment. 

"At Socialbakers we listen very closely to our customers and with the launch of the Socialbakers Suite we are implementing many of the changes our customers have requested," said Dr. John Malatesta, chief marketing officer and executive vice president at Socialbakers.

"What’s important for marketers is having the necessary insights to deliver relevant content that will resonate with their audiences, and to demonstrate the measurable impact of social media on their business. The Socialbakers Suite gives them one easy-to-use tool to do that."