Socialbakers buys Socialbrando to expand analytics

Under the deal, Socialbrando is becoming fully integrated into the Socialbakers structure, making it Socialbakers’ tenth international office. The move follows the recent $6m investment in Socialbakers led by Index Ventures.

Socialbakers says it now plans to expand its social media analytics platform. This expansion includes profile comparisons and industry benchmarking with a key advertising and performance measurement functionality to help marketers understand which target audience they’re reaching, how much it costs them and how effective their social media campaigns are.

CEO Jan Rezab (pictured) said: “Measuring the true impact of social media advertising is still in early stages. Socialbakers will offer a unique product, which will not only measure the impact of social media ads, but also help find the right audience demographic. Marketers will, for example, be able to see which target audience is being reached by their competition.”