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NEWS31 May 2012

YouTube joins Facebook and Twitter on SocialBakers platform

North America

US— Social media analytics agency Socialbakers has added YouTube to the list of sites tracked by its campaign performance measurement platform.

The PRO platform already tracks social media performance on Facebook and Twitter, allowing users to monitor competitors and highlight their most important influencers.

Socialbakers CEO Jan Rezab (pictured) said: “By adding the YouTube option, we’ve created a cohesive platform with consistent engagement metrics across all three networks.”