Social media researcher Feedback opens London office

The office will be led by CEO Jeff Thompson, executive vice president Dean Browell and vice president Anna Lucas. The firm has also partnered with UK marketing agency 23red to offer clients a full suite of communications services.

Thompson said: “At Feedback, we believe that social media is an accelerant to traditional media, and should not be an afterthought or seen as a frivolous must-have to keep up with technology. This approach has delivered enormous success for our clients in the States and we look forward to bringing our strengths and creative solutions to our clients here in Europe.”

Feedback’s client list includes the likes of tyre firm BF Goodrich, Cato Fashions and drinks container manufacturer Camelbak.