Social media benchmarker gets $3m funding
Unmetric works with companies including Nestle and Citibank to benchmark their social media performance against rivals. Each brand is awarded a score based on a range of metrics related to Twitter and Facebook activities, including followers and fans gained and lost and how fast they respond to customer queries.
As well as building out the platform, Unmetric says it is also looking to expand its team in the US.
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