Sobo to lead global innovation at Ebiquity

Sobo (pictured) has been at Ebiquity for 18 months and was previously director of digital. He has worked in digital marketing for the past 15 years and prior to Ebiquity, was head of mobile for MEC. He has also worked at Orange, Hutchinson and Mediabrands.

Ebiquity chief strategy officer, Christian Polman said: “Jide has already driven significant impact with the launch of our digital bench-marking tool, Ebiquity Sync. Building on this success, and with a strong background in digital marketing innovation, Jide will have a big impact for our clients.”

Sobo added: “I’m excited to build on Ebiquity’s existing digital leadership to help clients solve marketing challenges at the frontier of change, such as search and ecommerce, influencer marketing, and voice.”