NEWS3 January 2019

Ebiquity completes £26m sale of ad intel unit

M&A Media News UK

UK – Media and marketing consultancy Ebiquity has completed the disposal of its Advertising Intelligence business to Nielsen.

The deal, worth £26m, was announced in February 2018 but was subject to approval by the Competitions and Markets Authority (CMA).

The transaction was approved in November.

Ebiquity said the completion of the sale would help the business to become more “streamlined”.

Michael Karg, chief executive of Ebiquity, said: “We are now fully focussed on seizing the significant market opportunities in our growing media, analytics and tech practices, which we will enhance through our ability to invest in these services.”

Morag Blazey, managing partner of the Advertising Intelligence division, will transfer to Nielsen as part of the transaction.

Karg said: Morag previously led the UK business for Ebiquity and for the last two and a half years has been running the Advertising Intelligence practice and has been instrumental in agreeing the disposal to Nielsen. She has been a major part of the Ebiquity executive team and I wish her the best with her future as part of Nielsen."