NEWS24 October 2016

SmartBase acquires assets of Group 3 Marketing

Data analytics M&A News North America Retail

US — SmartBase Solutions, a data analytics solutions provider, has acquired the assets of Group 3 Marketing, a database marketing agency. 

The move will see SmartBase Solutions’ big data platform combined with Group 3 Marketing’s marketing technology, with the aim of providing marketing analytics and brand loyalty solutions to the retail industry. 

"As SmartBase Solutions continues to meet the changing needs of our clients, the addition of Group 3 Marketing capabilities and expertise aligns well with our growth strategy centred on data analytics and personalised marketing communications," said Kris Lynch, SmartBase Solutions CEO (pictured).

"We will continue to build upon the SmartBase and Group 3 Marketing legacies of market leadership and knowledge in data analytics, marketing automation and brand loyalty."