NEWS14 November 2018

Sky’s Gascoigne joins Brightblue

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UK – Marketing analytics firm Brightblue Consulting has appointed Sky’s former head of market mix modelling Jamie Gascoigne as a director. 

Jamie Gascoigne_crop

Gascoigne (pictured) joined Sky in 2013, establishing and leading the broadcaster’s in-house marketing analytics team, which optimised media planning budgets. Prior to Sky, he was head of analytics at Aegis Media.

At Brightblue, he will develop the company’s approach to econometric modelling, work directly with clients and lead on senior recruitment. 

Michael Cross, director and founder of Brightblue Consulting, said: “Jamie’s analytic skills are second to none and his experience in building an expert team means he will play an important role in Brightblue’s future expansion plans.”  

Founded in 2012, Brightblue’s clients include Royal Mail, Co-op, Hiscox, EE and the NHS.