Griffiths (pictured) will be involved in client liaison and research delivery across the retail, automotive, technology, media and telecoms sector. He will also have input into the firm’s strategy and organisational development.

He joins from TNS where he spent a decade and served in a number of roles including director of change management, head of financial services, commercial director for the consumer sector and director in the technology team.

Joining him at the firm are Duncan Fergusson and Olga Piwonska, who join as director and research executive in the major studies team. Fergusson was previously a director in the technology team at ICM while Piwonska is a recent graduate. All three positions are newly created.

MD and co-founder Tom Simpson said: “Their mix of strong commercial and research experience coupled with a set of passionate personalities augments our already outstanding team.”