NEWS30 January 2012
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Insight & Strategy
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US— Shugoll Research has bought Metro Research Services, a provider of data collection services and focus group facilities in Northern Virginia.
The acquisition hands Shugoll facilities in the towns of Fairfax and Alexandria, in addition to its existing focus group studio in Bethesda, Maryland.
Metro owner Angela Lorinchak has been appointed senior vice president of Virginia operations at Shugoll. She said the two companies had worked together for more than 40 years.
Shugoll CEO Mark Shugoll (pictured) said the deal “enhances our ability to provide the highest quality market research services in the most technologically advanced facilities anywhere”.
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