NEWS3 June 2013

ShopperTrak buys RapidBlue Solutions

Europe M&A North America

US — Retail foot traffic analyst ShopperTrak has bought European retail data and analytics provider RapidBlue Solutions.

Based in Helsinki, RapidBlue uses radio frequency technology to collect shopper movement information and its acquisition provides ShopperTrak with a European research and development center that can customise its applications for Europe and the Middle East, the company said.

Christopher Ainsley, CEO of ShopperTrak said: “RapidBlue’s ability to collect anonymised data based on shopper movement inside stores increases the value of our portfolio of industry-leading products and services. Combined with our recent acquisition of ReTel Technologies, ShopperTrak now offers premium interior analytics capabilities that blend the best of video and location-based analytics.”