ShopperTrak appoints McCarthy as EMEA CEO

Shopper analytics provider ShopperTrak has appointed Bill McCarthy as CEO of its EMEA operations.

McCarthy (pictured) previously held the position of chief technology officer at the company’s Chicago headquarters and replaces Todd Starcevich who returns to Chicago to become head of ShopperTrak’s global mall division.

In addition, interior counting analytics company RapidBlue has been integrated into the corporation’s European operations and is headed up by its former CEO, and director of location at ShopperTrak, Gavin Weigh.

McCarthy said: “As the global leader in in-store analytics, ShopperTrak can help retailers get the most out of their physical store assets as well as working with them as they expand globally – delivering the insight they need to make better business decisions.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts