NEWS25 September 2013

ShopperTrak appoints McCarthy as EMEA CEO

People UK

Shopper analytics provider ShopperTrak has appointed Bill McCarthy as CEO of its EMEA operations.

McCarthy (pictured) previously held the position of chief technology officer at the company’s Chicago headquarters and replaces Todd Starcevich who returns to Chicago to become head of ShopperTrak’s global mall division.

In addition, interior counting analytics company RapidBlue has been integrated into the corporation’s European operations and is headed up by its former CEO, and director of location at ShopperTrak, Gavin Weigh.

McCarthy said: “As the global leader in in-store analytics, ShopperTrak can help retailers get the most out of their physical store assets as well as working with them as they expand globally – delivering the insight they need to make better business decisions.”