NEWS30 August 2011

Shopper researcher PRS in South American partnership


US— Packaging and shopper researcher Perception Research Services (PRS) has announced a strategic partnership with Latin American research agency Provokers.

The deal gives PRS a foothold in Latin America through Provokers’ offices in Buenos Aires, Sao Paulo and Mexico City. The company’s services include virtual shopping and in-store mobile eye-tracking.

PRS president Scott Young said: “Our clients are increasingly global in scope, and they are looking for both consistent methodologies across markets, and local knowledge and client servicing”.

Provokers is headed by CEO Alexandre Catelan.