Shaw joins from Flamingo where she was board director and head of Total Learning and at Promise Communispace will head up a team of consultants focusing on strategic insight and innovation work using collaboration and co-creation techniques for brands such as British Airways, Nestlé, Barclaycard and Virgin.

Promise Communispace MD Doron Meyassed said: “Jo is an excellent addition to our team. She has an incredibly sharp mind, is inspiringly creative and, most importantly, she has a track record of creating new strategies, products and brands with impact for clients.”