NEWS16 August 2012

SEOmoz snaps up Twitter tool Followerwonk

M&A North America

US— Search engine optimisation firm SEOmoz has acquired Twitter analytics platform Followerwonk for an undisclosed amount.

Followerwonk allows users to dig into their list of followers and pull out information about where they are based and how often they tweet. It also finds influential Twitter users in any given subject. The Followerwonk tool will be integrated into the SEOmoz membership package.

Rand Fishkin (pictured), CEO and co-founder at SEOmoz, said: “Peter Bray and the Followerwonk team are awesome guys – the kind we’d want to work with even if they didn’t have this amazing product.”

The acquisition follows Foundry Group’s $18m investment in SEOmoz earlier this year.