NEWS31 January 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS31 January 2014
US/UK — Social TV analytics firm SecondSync has struck up a partnership with Facebook to analyse TV-related chatter on the social network, across multiple unspecified territories.
SecondSync said the agreement would enable analysis of total TV discussion levels on Facebook for the first time, “using aggregated and anonymised data to protect user privacy”.
“Social data has become increasingly important as a way for broadcasters and agencies to understand audience reaction to TV output and is used across many areas including, audience measurement, TV planning, and direct response advertising,” the firm said in a statement.
“An initial study into TV-related chatter on Facebook will be the first outcome of the partnership, to be released in February 2014.”
SecondSync is part-owned by WPP’s Kantar, with whom it has previously worked to analyse TV-related conversations on Twitter.
Andy Littledale, managing director of SecondSync, said: “TV-related discussion on Facebook is fascinating and something that all our clients are interested in understanding. We’re very excited about this partnership and the opportunity to provide an additional perspective on social TV behaviour that draws on Facebook’s rich demographics and broad reach.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
An inclusive workplace is one where all employees are made to feel equally involved and supported. The Market Resea… https://t.co/GI9v95QmJ7
New IPA poll on the role brands can play in the cost-of-living crisis https://t.co/Qsycytgsnw #mrx #marketresearch
One in five Britons say they are unable to make ends meet https://t.co/YPuE67r4Qg #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Qualitative Director – Southeast/Remote – Brand Insight, Strategy, and Innovation
£55,000–£75,000 DOE + benefits
Resources Group
Research Executive – Fast Growing Healthcare Research Agency
c. £28,000
The Football Foundation
Data & Insight Analyst
£36,000–£45,000 (dependent on skills and experience) plus generous benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
If your agency isn’t signed up : why not ? @TweetMRS Inclusion pledge #StartMakingSense #mrx https://t.co/ZUmxDvDwPg
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments