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FEATURE16 December 2013

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Impact

From Winky Dink crayons to iPad companion apps, Tim Phillips traces the evolution of multi-screening, and how advertisers and content creators are adapting to a world of increasingly divided attentions.

On Saturday mornings between 1953 and 1957, a cartoon character called Winky Dink and his dog Woofer would entertain kids who tuned into the CBS network using interactive second-screen apps. Their ‘Magic Drawing Screen’ was a piece ...