Kantar gets stake in SecondSync

The move extends the existing relationship between the two companies, who entered into a data sharing agreement earlier this year.

Last week, Kantar teamed up with Twitter to develop tools for the UK TV industry in collaboration with SecondSync.

Kantar Media Audiences global CEO Richard Asquith said: “We will be working ever more closely with SecondSync so that our clients across the world will have access to the talent and resources to understand their audiences more fully and therefore make better advertising and programming decisions.”