NEWS8 August 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — Audience measurer Kantar Media has acquired a minority stake in social TV analytics firm SecondSync.
The move extends the existing relationship between the two companies, who entered into a data sharing agreement earlier this year.
Last week, Kantar teamed up with Twitter to develop tools for the UK TV industry in collaboration with SecondSync.
Kantar Media Audiences global CEO Richard Asquith said: “We will be working ever more closely with SecondSync so that our clients across the world will have access to the talent and resources to understand their audiences more fully and therefore make better advertising and programming decisions.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Quantitative Associate Director – up to £50,000 + Bens
up to £50,000 + Bens
Spalding Goobey Associates
Director – Mixed Methods – Brand & Reputation Strategy – Large Football Account + More
To £80,000 + bens
Resources Group
(Junior) Data Scientist – Insights Consultancy
£35 – 45,000
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments