NEWS3 March 2020

Schlesinger Group buys Market Cube

M&A News North America

US – Data collection and research services firm Schlesinger Group has acquired online sample and survey research company Market Cube.

The acquisition will expand Schlesinger Group’s quantitative services in consumer, healthcare and B2B markets and add to its automated technology offer. The two companies will integrate over the course of the coming months.

Market Cube was founded in 2008 and has offices in the US and India. Its senior leadership, Ted Pulsifer, Dipak Singh and Aditya Raj, will remain with the company following the acquisition.

The financial terms of the deal were not disclosed.

Steve Schlesinger, chief executive, Schlesinger Group (pictured, left), said: “We value Market Cube’s vast proprietary panels together with its highly effective automated processes of sampling, panel management, and integrated global panel access via high API connectivity.  This investment is a critical part of our growth strategy.”

Aditya Raj, principal, Market Cube (pictured, right), added: “We look forward to leveraging Schlesinger’s expertise in medical and patient recruitment with our quantitative and technological capabilities. We are equally excited about the expansion into qualitative research.”

Schlesinger Group partnered with private equity firm Gauge Capital in 2019 and later acquired qualitative business Focus Pointe Global.

@RESEARCH LIVE

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