Schlesinger buys Australian digital qual platform

Founded by market researchers Bianca Plunkett-La Serra (pictured, left) and Peter Treloar (pictured, right) in 2017, Melbourne-based Telmy recruits research and user experience respondents through a qualitative self-serve platform.

The software can be used to manage qualitative projects and reduces the time and cost involved with recruiting participants, according to Schlesinger.

The financial terms of the acquisition have not been disclosed. Plunkett-La Serra and Treloar will remain with Telmy to lead the team and the continued development of the company’s software.

Steve Schlesinger, chief executive, Schlesinger Group, said: “The addition of Telmy to our group supports our strategy to deliver new, intelligent solutions that elevate qualitative research, ensuring it remains a valued tool in connecting human answers to business questions.”

Plunket-La Serra added that joining Schlesinger Group would add value for Telmy’s clients and allow it to share the platform “with a global audience”.

Schlesinger recently integrated the Market Cube, 20|20 Research, and Addison Research businesses, all acquired in the past 18 months, bringing them under the group brand name.