NEWS20 January 2022

Schlesinger launches insights tool

Innovations New business News UK

UK – International data and research services business Schlesinger Group has produced a tool to provide large-scale insights in real time.

Speech bubbles with data points

Crowd Survey is available within Schlesinger’s enterprise research platform QualBoard and allows users to carry out quick, quantitatively scaled engagement.

Users can also launch interactive conversations with hundreds of consumers and view aggregated results in real time.

Isaac Rogers, chief information officer at Schlesinger Group, said: “We've seen increased demand for research that blends the benefits of digital platforms with the ‘real-time’ experience for the respondents and clients.

“By working with our clients, we've developed Crowd Survey to fill this need; you can run a real-time research engagement using a variety of question types asked of dozens or hundreds of respondents simultaneously, while at the same time allowing your client stakeholders to join in and see the feedback from your crowd.”