NEWS18 March 2013

Sands Research partners with nViso for consumer neuroscience

Data analytics Europe North America

SWITERLAND/US — Sands Research has struck a deal with Swiss emotion recognition software provider nViso to incorporate the latter’s facial imaging analysis technology with its EEG and eye-tracking-based studies.

Chairman and chief science officer Stephen Sands said: “By adding facial imaging, we provide leading brands an additional layer of understanding related to consumer emotional response.”