Sagaci Research creates consumer database for 26 African nations

The dataset, called SagaCube, uses 700 questions and a sample size of 30,000 respondents per country to allow brands to understand consumers across 26 African markets.

SagaCube provides consumer intelligence into areas such as consumer usage and attitudes, demographics and lifestyle, media consumption and potential local brand partners.

Countries covered by SagaCube include: Algeria, Egypt, Morocco, Benin, Burkina Faso, Cameroon, Congo, Côte d’Ivoire, Democratic Republic of Congo, Gabon, Ghana, Guinea, Mali, Nigeria, Senegal, Togo, Ethiopia, Kenya, Rwanda, Tanzania, Uganda, Angola, Mozambique, South Africa, Zambia and Zimbabwe.

Julien Garcier, chief executive and co-founder at Sagaci Research, said: “SagaCube allows brands to discover and understand their consumers across all the African markets that matter to them.

“With more than 700 consistent questions and thousands of data points across 26 markets, it’s never been easier for brands, but also agencies and consultants to build and compare accurate, precise and up-to-date portraits of consumers across key markets.”