NEWS15 November 2023

Route Research makes two strategic hires

Media News People UK

UK – Out-of-home audience research body Route Research has appointed Aidan West as data engineer and Eda Incekara as marketing and insight manager.

Aidan West and Eda Incekara

West (pictured, left) joins Route from CCData to take up the newly create data engineer role, with a remit to help automate and surface Route’s audience data in an accessible manner.

He will report to Ian Wyatt, Route’s chief information officer.

Incekara (pictured, right) also takes up a new role for the organisation, focusing on expanding Route’s insight resource and reporting to Euan Mackay, Route’s general manager.

Previously a senior research associate at Veris Insights, she will help to digest insights from data and promote Route to a wider audience.

Denise Turner, chief executive, Route, said: “We issued an RFP earlier this year for the next contract to start from 2025. We’ll soon be announcing the results of that process, with a solution that will take out-of-home audience research in this country to a new level. These appointments signal our determination to underpin Route data with a best-in-class audience research capability.”