He joins the firm from Harris Interactive where he spent five years working in a variety of roles, including leading the NPD and market assessment solutions business units.

Before his time at Harris, Hart had spells at Lieberman Research Worldwide, Gelb Consulting Group and The Home Shopping Network.

He will be based at OTX’s headquarters in Los Angeles in his new position.

Bruce Tedesco, OTX’s chief research officer, said: “Robby has an unusual and interesting background steeped in relevant analytics and theory but practically grounded in delivering insight and value to the business problems our clients face. The marketing science group at OTX aspires to bridge innovation with day-to-day client needs and Robby is a perfect addition to our team.”