NEWS10 January 2017

Reynolds made CEO of LRW holding company

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US – Lieberman Research Worldwide (LRW) has promoted Jeff Reynolds to president and chief operating officer of SWHoldings – the holding company for LRW businesses.


Reynolds (pictured) will report to chairman and CEO, Dave Sackman. He joined LRW in 2003 as a research director and made his way up the company to president of LRW in 2010.

Sackman said: “Our vision includes rapid organic growth along with carefully targeted strategic acquisition, and Jeff’s expanded role will deliver the collaboration and alignment needed to bring our brands and a diversity of data streams together.”

LRW has also appointed Sandy Wax as executive vice-president and COO reporting to Reynolds. She was previously president of Sprout, NBCUniversal’s 24-hour kids channel, where she oversaw strategy and day-to-day operations.