Retail Research
Retail Research examined how leading UK retailers and manufacturers are employing a combination of innovative and traditional market research techniques to get closer to their customers and sell to them more effectively. The conference included papers on how eye-tracking technology, neuromarketing, virtual reality, RFID, video surveillance and social communities can help uncover customer insights and drive revenue-enhancing retail strategies.
View selected conference videos here
Cristina de Balanzó Bono, Global Head of Neuroscience, TNS UK
Neuroscience explained.
Video:
Cristina de Balanzó Bono
David Lewis, Chairman, Mindlab International
How neuromarketing drivesstimulating and conducive retail environment design
Video:
David Lewis
Download conference presentations here
Lauren Cody, Vice President of Business Strategy and Insight, McDonald’s UK and Roy Langmaid, Founder, Promise
Walking in the customer’s shoes: Generate realistic customer retail experiences for senior managers
Fiona Blades, Chief Experience Officer, MESH Planning
Graeme Lawrence, Sales & Marketing Director and Board Director, Virtual Surveys and Frances Williams, Group Market Research, Next
Assess the success of online communities in building brand loyalty
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