NEWS3 September 2010

Retail Research

Retail Research examined how leading UK retailers and manufacturers are employing a combination of innovative and traditional market research techniques to get closer to their customers and sell to them more effectively. The conference included papers on how eye-tracking technology, neuromarketing, virtual reality, RFID, video surveillance and social communities can help uncover customer insights and drive revenue-enhancing retail strategies.

Retail Research examined how leading UK retailers and manufacturers are employing a combination of innovative and traditional market research techniques to get closer to their customers and sell to them more effectively. The conference included papers on how eye-tracking technology, neuromarketing, virtual reality, RFID, video surveillance and social communities can help uncover customer insights and drive revenue-enhancing retail strategies.

View selected conference videos here

Cristina de Balanzó Bono, Global Head of Neuroscience, TNS UK

Neuroscience explained.

Video:

Cristina de Balanzó Bono

David Lewis, Chairman, Mindlab International

How neuromarketing drivesstimulating and conducive retail environment design

Video:

David Lewis

Download conference presentations here

Lauren Cody, Vice President of Business Strategy and Insight, McDonald’s UK and Roy Langmaid, Founder, Promise

Walking in the customer’s shoes: Generate realistic customer retail experiences for senior managers

Fiona Blades, Chief Experience Officer, MESH Planning

Elicit shoppers’ real-time emotional responses in order to improve understanding of how consumers make decisions

Graeme Lawrence, Sales & Marketing Director and Board Director, Virtual Surveys and Frances Williams, Group Market Research, Next

Assess the success of online communities in building brand loyalty

@RESEARCH LIVE

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