NEWS5 April 2011

Access the digital edition of Research

In response to international demand we have created an easy-to-read digital edition of the market leading research publication. You’ll have full access to the entire magazine, so that you can take advantage of our sharply written news, illuminating case studies, provocative interviews and incisive analysis.

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	April 2011 How consumer insight help Ella’s Kitchen cook up a tasty proposition Millward Brown’s Graham Page on why research is opening up to neuroscience New public sector procurement rules: what’s in it for a small agencies? Tim Britton explains why the industry will say goodbye to a research tradition.
	March 2011 Where does research come into, behavioural economics? Jacob Wright on where the advertising/research relation goes wrong. How infographics are changing the way we communicate data The analysis of a day in the life of Research news’s editor
	February 2011 Why hasn’t mobile technology set the world of research alight? Can research broker a new relationship between politcians, pundits and the people Metro’s research director Katharine King on the value of auidence insight How eye tracking helped Carlsberg focus on customer behaviour
	January 2011 Case Study: Combating the stigma of HIV A sensory test with research magazine’s features editor Robert Bain How are market researchers using social media? An interview with Neil Wholey, the research chief of Westminster City Council Research Magazine Awards – winners revealed
	December 2010 Looking back on 2010: the themes, people and companies that made headlines We speak to those likely to be hit by the government’s public sector research spending cuts An interview with Rob Weston, the head of strategy at retailer John Lewis Coca-Cola’s insight boss on a pay-for-performance future for agencies
	November 2010 Read the latest UK Research Industry League Table Philip Graves’ new book Consumer.ology rattles cages in the research world – find out why Special report: data Case study: Channel 4 commissions a text message-based survey to gauge respondent viewing habits Tim Macer reviews data visualisation software Dapresy Pro
	October 2010 The risks and rewards of conducting surveys in dangerous places Up close and personal with Paul Ekman, the man who reads faces The NRS’s new boss on engaging stakeholders Should size matter when it comes to choosing a new research agency? Case study: Polish brewer Grupa Zywiec gets closer to 75,000 retailers
	September 2010 Deborah Mattinson reveals what life was like as a pollster inside Number 10 Has location-based research lost its sense of direction? Recruiting and retaining the very best graduates Case study: Malta’s tourist authority tunes in to younger visitors
	August 2010 How has consumer behaviour changed since the global financial crisis? The benefits of measuring emotion The etiquette of listening in to online conversations Volkswagen’s insight man, Steve Gatt, drives change at the car giant Case study: Surrey Police use research to build bridges with ethnic minorities
	July 2010 Introducing the research industry’s newest players Understanding the value of online content Case study: Lexus and customer research We go undercover to unearth good and bad online survey practice. Includes Fieldwork Services in Focus