Each hotel will be assigned an auditor who will undertake a “thorough review” of its conferencing service once every three months, ensuring that both client and hotel expectations are met.

Vivien Sirotkin, director of hotel operations at QHotels, said: “The valuable insight and advice Retail Eyes provide not only gives us assurance that the service we’re offering meets expectations but it enables us to enhance our offerings in-line with what our customers tell us they want.”

Retail Eyes has run a guest satisfaction survey programme for the hotel chain since 2007.