Response:now launches in US
Barber will be responsible for strategy, market development and client success in the US and Canada.
With previously roles including chief analytics officer for MXM, Barber has managed analytic services for clients including Fiat Chrysler, Volkswagen, KraftHeinz and Nestle, and has served on client advisory boards for SPSS and Experian.
Based in Prague, Czech Republic, Response:now was founded by Rene Henc in 2016. Clients include Google, Mastercard, Raiffesen Bank and Marks & Spencer.

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