NEWS13 November 2017

Response:now launches in US

Automotive Data analytics Europe FMCG News North America People Retail Technology

CZECH REPUBLIC – Artificial intelligence market research company Response:now has launched in the United States, appointing Dr. Fred Barber as managing director of North America.

Barber will be responsible for strategy, market development and client success in the US and Canada.

With previously roles including chief analytics officer for MXM, Barber has managed analytic services for clients including Fiat Chrysler, Volkswagen, KraftHeinz and Nestle, and has served on client advisory boards for SPSS and Experian.

Based in Prague, Czech Republic, Response:now was founded by Rene Henc in 2016. Clients include Google, Mastercard, Raiffesen Bank and Marks & Spencer.