Response:now names Barber as CEO
Barber has held the role of managing director of North America at the company since its US launch in late 2017. Prior to joining Response:now, he was chief analytics officer for content marketing agency MXM.
As chief executive, Barber will oversee the company’s strategy of providing full service market research, self-service products, and full AI platform access for market research professionals, agencies and enterprise companies.
The company’s current chief executive and co-founder, Rene Henc, will become chairman of the board of directors. He will also oversee operations in Europe and lead the company’s Prague team.
Founded in 2016, Response:now also has offices in Dallas and San Francisco.

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