Response:now names Barber as CEO

CZECH REPUBLIC – Artificial intelligence market research company Response:now has appointed Dr. Frederick Barber as chief executive.  

Barber has held the role of managing director of North America at the company since its US launch in late 2017. Prior to joining Response:now, he was chief analytics officer for content marketing agency MXM.

As chief executive, Barber will oversee the company’s strategy of providing full service market research, self-service products, and full AI platform access for market research professionals, agencies and enterprise companies.

The company’s current chief executive and co-founder, Rene Henc, will become chairman of the board of directors. He will also oversee operations in Europe and lead the company’s Prague team.

Founded in 2016, Response:now also has offices in Dallas and San Francisco.

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